One clunky issue: When placing an order on PuraTek’s site, there’s no button or prompt to create an account. After checkout, I went back to track my order and had to make an account—only to find the order isn’t linked to it.
This is a missed opportunity. Without saved shipping, billing, or payment info, every reorder or new purchase feels like starting from zero. A simple account creation option at checkout would make repeat business seamless and encourage loyalty. Instead, it’s just as friction-heavy as buying from any random vendor for the first time. This my first order from them certainly had quite a lot of friction to the point where I almost gave up and ordered from the next one on my list.