During major promotional events such as our 60% off sales and Flash Drops, website traffic can increase dramatically within a very short period of time. During Flash Drops, certain products may be reduced to as little as $5, so it is understandable that thousands of customers may attempt to browse, add items to their carts, and check out at nearly the same time.
Southern Aminos has invested heavily in its website infrastructure specifically to handle this type of demand. We operate on a high-performance standalone server environment costing more than $6,000 per month, in addition to substantial investments in CDN services, edge caching, optimization, security, and other performance systems.
Even with that level of infrastructure, an extreme surge of customers hitting the website simultaneously can temporarily overwhelm even very powerful systems. This can result in slower page loads, delayed cart updates, checkout delays, or products selling out while a customer is attempting to complete an order.
This is not the result of us failing to prepare for our sales. In fact, we continually invest in significantly more infrastructure than a typical online store would require. The reality is that when promotions attract an exceptionally large number of customers all at once, no website can guarantee completely uninterrupted performance under every possible traffic spike.
We understand how frustrating this can be, especially during a limited-time Flash Drop, and we continuously review each major event to improve capacity and performance for the next one.
We appreciate everyone’s patience and understanding during these unusually high-traffic events.
